To produce an audio-visual is not "start to film-edit-and the video is ready".

To confront a production is something more complex if it is wanted to obtain a worthy result.

First a small study is necessary; to know what type of production we are going to do, to who it goes, what direction must have, its basic lines and contents, how will be his diffusion, with how mucht money we can work and the exigencies or obligations imposeds by the client. From these premises we can start to work, first: to know if we'll need scriptwriters, creatives, advisorys, story-boards...

If we are going to use special means like cranes, illumination, helicopter, animations...

And witch format we'll use.

Once negotiated and accepted the proposal by the client, we can start the pre-production, script, story...

We will design the production and all the tasks of pre-production like locations, atrezzo, artists, permissions...

The expected moment arrives: Camera, lights, aaaaacción.... Nothing else far from the topic "cameras, models, lights, celebration, funny, easy work, a lot of money, I also know to take a camera..." It is hard to deny this standardized image and to say that any production is a race against-clock in which only the good professionals can have success. They are days of hard work of people very specialized, 20 hours work days (or more), nocturnal works, to load and to unload heavy equipment, to be running all the day, not eating, nerves and tensions. Nerves in case it rains, by the production, in case it fails something or somebody, by the client, unexpected expenses, the equipment...

And we continue with the nerves: It comes the pos-production and the sound. Endless days seated in front a workstation, hours and hours watching the same monitors having in the head at any moment the total and the parts of all for not to lose the concept, the rate and the line of the product, expensive special effects, many hours for few second at the end, to see and to see and to see a lot of times the same sequence because the plane does not runs, undo all the fact and return to begin...

It goes to sound and the same, but adding to sessions with speakers. Listen and listen and listen the same sequence interminably, mixing, compressing...

And we already are in the top of the nerves: the presentation to the client, He'll likes ? What changes he'll orderes ? ...

In order to finish, the diffusion; copied, copies of emission, authoring for DVD, distribution...

I do not try nothing else that to make understand that our work is not something easy, it's serious, very hard and very responsibility and experienced.

At no moment I have tried to make doctoral deep information, my only objective is that the people who are not of our sector can know how is our work and how we do it, and from this perspective, that is an approach between all and results in a better work.

All theeses advices are no longer that my personal opinion, always refuteable, debatable and on which I would be very pleased to receive new entrances or meanings, opinions, advice, critics or any commentary by mail.

Author: Jaume Bordoy, 2002, all rights reserved

I authorize any type of diffusion, distribution or communication of this article with no charges, everything or part, whenever it is mentioned the original author and origin (Jaume Bordoy, Mallorca, www.tilt.es), it communicates to me the used text and its diffusion ( mail ) ,it is not with lucrative aims and in the case of parte/s is been mentioned (extract, parte/s, summary...).

The Author:
Jaume Bordoy.